In South Beach you have the best of both worlds - the 24-hour buzz and sophisticated culture of a first-world metropolis, combined with the immaculate beauty and timeless tranquility of beach culture.

In the last decade, the southern end of the barrier island that is Miami Beach, South Beach, has become known throughout the world as "America's Riviera." Awash in activity both day and night, South Beach's Art Deco District serves as the backdrop for one of the world's most eccentric and in-vogue neighborhoods. To stroll down the streets of South Beach is to be transported back to the 1930s and 40s. More than 800 Art Deco structures were built on the southern tip of Miami Beach then, and today with its confetti-like colors, electrifying neon lights, and sleek aerodynamic lines, the Art Deco District is the centerpiece of South Beach.
It is here that first-class hotels share palm-lined streets with hip youth hostels – where back-packers share budget travel tips, cafe-society gathers to discuss literature, politics and the arts, long-legged models and muscular men pose for fashion magazines in the middle of Ocean Drive. It is possible in the square mile of South Beach to see more beautiful people in one day than you would probably see anywhere else in the world.